American Express Small Business Saturday with Patti LaBelle

Patti LaBelle owns a pie company. Who better to show up on Thanksgiving and promote Small Business Saturday?

Working with an existing business class video she had filmed for American Express earlier in the year, we were able to create a social campaign promoting Small Business Saturday. We made social-friendly edits of a her long-form business class video and paired them with a creative photoshoot of her pies–complete with statistics about Small Business Saturday.