OREO X BTS

With a top-secret product collab in the works, we were tasked with teasing the upcoming partnership. The goal wasn’t to reveal the partnership; rather, it was to drop clues that only the most diehard BTS fans might catch, driving curiosity and gossip long before the big announcement. We began inserting a series of very subtle clues into our social media posts and watched as BTS fans started showing up in our comment sections, asking “…can this be what I think it is?”

Following the partnership announcement, we released posts from a social shoot with BTS, drawing BTS fans en masse to our social accounts and engaging them with cheeky questions like “Which one are you dunking your OREO in?”